Younger Generations Want to Shop Independent Retail. Are you inviting them in?

One of the many common concerns I hear is about aging clientele, the impact on your futures and whether there is anything you can do about it.

There is something you can do about it. Starting with a focus on what you’re already great at – relationship building and personal service. In a world where we are more connected than ever through technology, we seem more disconnected than ever from other people. If ever there was an industry to address that issue, it is independent retail. If there was ever a generation that needed personal connection, it’s Gen Z, and even Millennials.